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Everything you need to know about the Colour of the Year 2018

11/01/2018 16:46

colour of the year 2018

"We are living in a time that requires inventiveness and imagination..."

Source: Leatrice Eiseman, Executive Director of The Pantone Colour Institute 

colour of the year 2018

This year, Pantone's Colour of the Year goes to 18-3838, otherwise known as Ultra Violet. A shade that reflects originality, provokes thoughts and grasps the imagination. As the symbolic colour of the cosmos and night sky, it reminds us that anything is possible.  

Vibrant shades of purple such as ultra violet have been used by music icons such as David Bowie and Prince to express their individuality and make their mark on the world. 

Ultra violet was chosen by the Pantone Colour Institute as 2018's Colour of the Year because it evokes creative inspiration, empowers being true to yourself, encourages people to be bold and think ahead to the future. According to The Pantone Colour Institute, "ultra violet, lights the way to what is yet to come..." 

The announcement of this year's Colour of the Year will be setting trends throughout 2018. For more information, please visit Pantone's website.

Allwag Promotions offer branded merchandise that can be matched to your exact Pantone colour, including ultra violet! So if you want to get on trend for the year ahead, give us a call on 01245 382600.



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