For over 20 years, the Pantone ‘Colour of the Year’ has been a highly anticipated announcement by many (including us here at Allwag), because of the way it influences the world of design, fashion, and retail.
So, we are pleased to announce that the Pantone Colour of the Year for 2022 is Very Peri(not to be mistaken for ‘Peri Peri’). Very Peri is a member of the blue colour family, with undertones of violet and red and is described by Pantone as “displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing PANTONE 17-3938. Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives”.
“The Pantone Colour of the Year reflects what is taking place in our global culture, expressing what people are looking for that colour can hope to answer.” added Laurie Pressman, Vice President of the Pantone Colour Institute*.
These past couple of years have been unlike any other, and with the announcement of two colours for 2021, we had no doubt that the colour selected for 2022 would have to bring just as much excitement and boldness.
To utilise this bold colour in your promotional merchandise, why not opt for a product that we can Pantone match to Very Peri?
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