The Brief

The client was looking for a selection of promotional merchandise options to match the Billy Connolly branding for his ‘Too Old To Die Young’ tour. They had to be suitable for people to be able to purchase on site at the venues and be able to carry around with them easily.

Our Solution

Allwag researched which would be the best selling merchandise for a tour, then sourced the perfect merchandise to fit the brand. As well as bags there were mugs, caps, fridge magnets and mouse mats, all printed with the tour branding.

Results Delivered

As well as ensuring the merchandise was shipped out to various locations for the tour, we also provided merchandise to sell on the webshop where the tickets were sold. This generated extra income in addition to the ticket sales in advance of the tour dates.