As a B Corp, Allwag is committed to promoting socially valuable merchandise that delivers meaningful impact. We work with a wide range of sustainable promotional products that give back to communities and support ESG values, including environmental responsibility and social impact. In this series, we’ll be highlighting some of our favourite merchandise that gives back, showcasing real products that help brands create positive change.
What is social value, and why does it matter?
Social value is a broader understanding of value that goes beyond financial return. It focuses on putting people, communities and the environment first and on how everyday decisions can create positive social, environmental and economic impact.
For businesses, social value matters because it shapes how organisations operate responsibly, support communities and contribute to long-term sustainability, not just for short-term profit.
Our B Corp certification recognises businesses that meet high standards of social and environmental performance, accountability and transparency. This means actively choosing social value merchandise and sustainable promotional products that give back, support ethical supply chains and align with ESG goals.
By prioritising social value through merchandise, brands can make more responsible purchasing decisions, support meaningful causes, and demonstrate their commitment to positive impact.
The GROSCHE collection
This stylish collection brings together everyday branded drinkware and coffee essentials that are designed to do more.
Founded in 2006 with the vision of building a social enterprise that could help change the world, GROSCHE has social impact at its core. As a certified B Corp, GROSCHE meets high standards of social and environmental performance, accountability and transparency, ensuring purpose sits at the heart of the business.
Profits from this collection support the GROSCHE Safe Water Project, which funds the installation of water filtration systems in economically underdeveloped regions, providing communities with access to clean, safe drinking water.
To date, the project has helped deliver over 380 million days of safe drinking water. Every time you purchase a GROSCHE product, you help fund 50+ days of safe drinking water for someone in need through the Safe Water Project.
The Safe Water Project provides long-term access to clean water through the construction and installation of Biosand water filters. Each filter can supply safe drinking water for a family of up to ten people and can last for up to 30 years, creating a lasting impact well beyond the initial purchas.
By choosing this branded merchandise collection, you’re doing more than investing in your brand; you’re helping to deliver life-changing access to clean water and creaing social value with every purchase.
Tony's Chocolonely
Tony’s Chocolonely was founded with one clear goal: to make chocolate 100% slave free. Since 2005, they’ve been challenging the way the cocoa industry works, tackling issues like exploitation, child labour and unfair pay at the source. As a certified B Corp, Tony’s is committed to meeting high standards of social and environmental responsibility, accountability and transparency.
Rather than just talking about change, Tony’s works directly with cocoa farmers through its Open Chain model, paying higher prices, building long-term partnerships and supporting better working conditions.
Choosing Tony’s Chocolonely as a branded gift or giveaway means you’re backing ethical sourcing and fairer supply chains, while showing that your brand genuinely cares about where products come from and the impact they have.
So yes, it’s great chocolate and a brilliant promotion opportunity, but it’s also a simple way to do more than promote your brand and to create real social value with every bar.
Tiger Cotton Clothing
Tiger Cotton focuses on making sustainability part of everyday branded apparel. Developed in partnership with WWF, the initiative supports more responsible cotton farming practices that help protect the environment, wildlife habitats and the communities that rely on them.
Tiger Cotton is supplied by one of the highest-scoring B Corps in Europe, reinforcing its commitment to exceptional social and environmental standards across the supply chain.
By encouraging reduced water use and fewer harmful chemicals in cotton production, Tiger Cotton helps farmers adopt more sustainable methods while also supporting biodiversity, including the protection of wild tiger habitats.
Choosing Tiger Cotton for your promotional clothing is a simple way to make more responsible sourcing decisions, demonstrating a commitment to environmental sustainability and ethical supply chains.
It’s quality, wearable merchandise that feels good to give, while quietly delivering long-term environmental and social impact beyond your brand.
This is just the beginning. The products featured here show how branded merchandise can go beyond promotion to create genuine social and environmental impact.
As a B Corp, Allwag is committed to helping brands make more responsible merchandise choices that align with their values and ESG goals. In the next parts of this series, we’ll continue to showcase more social value products that give back, sharing practical examples of how everyday merchandise decisions can help drive positive change.
If you’re looking to create branded merchandise that reflects your values as well as your brand, this series will explore how choosing the right products can make a meaningful difference, one item at a time
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